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The transformation master

A D Narula is a missionary with a difference—he enriches the lives of others by changing their outlook. He tells SUDIPTA DEV why he left system consultancy for turnaround consultancy

A D Narula had long ago recognised that he had a singular mission in life—to bring about transformation in the lives of others. The man of course considers himself to be a perpetual learner, and acknowledges that it is in the process of conducting transformational programmes that he learns the most. Narula has been associated with as many as 200 companies and touched the lives of more than 25,000 people in the last three decades. An engineer and management graduate, Narula has a diversified portfolio that ranges from software development to marketing to education, but it is the field of turnround consultancy that is closest to his heart.

Reminiscences come easy to 62-year-old Narula, the intervening long years notwithstanding. He recollects with clarity how as a six-year-old he had come to India from West Pakistan with his family. The family kept moving to different places in North India and eventually it was in 1951 that they came and settled in Mumbai. “My father died when I was 13. Following my studies I chose not to go abroad although I had got admission in three places, as I wanted to support my mother,” he says. Narula’s first job as a graduate engineering trainee lasted for exactly 45 days. He then joined Voltas and stayed with the company for eight long years. Initially in the marketing division, it was his interest in the field of computers that made him introduce computerisation in the company. At the time he left the organisation, he was the systems manager.

In 1970, Narula started his own organisation—Speedex Dataprocessing. At that time there were no small players in the market, only names like IBM and TCS. The smaller players focused on data centre services. Things changed drastically in the year 1984 when Rajiv Gandhi opened the floodgates for PCs.

Narula took up an assignment with Datapro to set up an education centre. Its success led to a whole network of centres across the country. A professional who has always been motivated by the challenges of diverse assignments, his focus ranged from education to business development, organisational development, and some marketing. “Being a consultant with Datapro I could continue to do other works and pursue my mission in life, that is, enable breakthrough results in life of individuals and operations,” says Narula.

In 1984, he got involved with the Landmark Education Corporation headquartered in San Francisco, after attending one of their programmes called ‘The Forum’. He became a certified seminar leader, and the association continues till today. Every week along with his wife Manju, he conducts transformational programmes for Landmark, free of charge. The reason for him is simple—“I want to keep learning”. He believes that it is the constant interaction with people while leading such programmes that satisfies the learner in him.

Landmark has centres in major metros of the country, and Narula is associated with the Mumbai centre. “I was not interested in becoming an employee, but wanted to participate in transformational programmes. I stopped system consultancy and got into turnaround consultancy,” informs Narula.

In the last 18 years he has been partnering with many organisations to enhance corporate/personal productivity. What keeps him going is the tremendous feedback he gets from the participants of the programmes. Sometimes even years later in a chance encounter they remind him how his workshop had changed their outlook and consequently their lives. His concept extends beyond the confines of mere motivational programmes. The dictum is simple: “People have forgotten what they want in life. They can achieve whatever they want but are afraid of embarrassment and failure. Once the block is removed (this is where group dynamics comes into play), they are given the methodology to tap their hidden potential.”

Apart from conducting transformational workshops for corporates and individuals, Narula and his wife have been very active with school children.

The past chairman of the National Association for Companies in Technology Training (NACTT), he is also a master in Neuro Linguistic Programming (NLP) from the National Federation of Neuro Linguistic Programming in Florida. “This is a latest science which says that you can read people by knowing how a person is programmed. If you have a role model, by using NLP one can learn his secrets. This subject is very close to me as it helps in relating to people much better,” states Narula.

Today, he wants to share his repository of learning with anybody who is interested, and be an “open source” for all to enrich their lives. In the pipeline is an interactive website and a ‘train the trainer’ programme, to take his mission forward.

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