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‘Fun is our corporate mantra’

Pankaj Mishra/Bangalore

WORKCULTURE: HealthScribe India

A few years back, when medical transcription became a buzzword in the industry, almost every entrepreneur wanted to hop onto the bandwagon. Entry barriers were very low and getting “cheap” talent was easy. When HealthScribe India was launched in 1994, its promoters knew that the quality of the manpower had to be excellent for creating a unique brand equity. “Medical transcription is not a ‘hi-fi’ job, therefore being employee-friendly has been our mantra since the very beginning,” says Prasenjit Ganguly, vice president, human resources, HealthScribe India. Working in a medical transcription company is a monotonous affair and this might lead to absenteeism and low productivity. “We are always exploring innovative ways to keep our employees happy,” he adds.

One of the exemplary initiatives taken by the company is the appointment of a full-time ‘chief fun officer’. He is responsible for creating a fun-filled working atmosphere within the office. Fun, in fact, is the corporate mantra at HealthScribe India. “The work culture at HealthScribe is pretty cool. Working is fun, as it is a learning process every day for all employees. In addition, we have transcription-related contests and presentations by doctors. We also have many extracurricular activities, which pep up employee morale and helps them work better,” says Dr Savitha, trainee proofreader.

The chief fun officer is responsible for keeping the spirits of 1,150 employees high all the time and this is done by forming various fun clubs. The company also invites a professional counsellor once a month for the benefit of employees, most of whom are fresh out of college. “The work culture in HealthScribe is informal. We have a lot of competitions, dances and cultural events which help relieve the pressure and in the long run leads to more productivity,” says Bhuvana Subramaniam, medical transcriptionist.

Training at HealthScribe involves proficiency in both soft and technical skills. “Knowledge of English is mandatory for all recruits,” points out Ganguly. Technical training is 19 weeks long, after which successful candidates are put on the production floor. The technical training division comprises of around 28 professionals. The company has been outsourcing its four-month-long induction training to Bangalore-based National Institute of Teleworking. Trainees are selected on the basis of a rigorous English test and are then put through 19 weeks of comprehensive training, which is a combination of computer and classroom sessions. What follows is a three-day testing process at HealthScribe, after which they are absorbed into the organisation. Once the trainees are absorbed, two months of pre-on-the-job-training follows, after which the candidates move into on-the-job training (OJT) phase. OJT can last up to 12 months and according to the company it normally takes 18 months for a trainee to reach the acceptable levels of a medical transcriptionist.

HealthScribe’s clients in the US include the University of Michigan and Columbia Healthcare. “Catering to such clients demands high quality levels and this can only be done by maintaining a team of quality professionals,” says Ganguly. Recruitment is done through road shows and campus interviews at the top six colleges in Bangalore. 45% of HealthScribe employees are undergraduates, while the rest are either qualified professionals or postgraduates. There are 100 doctors out of the total strength of 1,150 employees. The staff members work in eight-hour shifts. The company provides free transportation to all transcriptionists, apart from providing meals during work hours. “47% of our employees are women, therefore we have to take care of the transportation as we work in shifts,” informs Ganguly. Usually, around 8-12 employees leave the company every month. “This is a natural attrition because many of our employees are women and they leave the job after getting married,” he explains.

“HealthScribe motivates its staff to unleash their potential and continue to perform better in all areas,” says Naveen Raj-HR executive. The HR division at HealthScribe is a ten-member team headed by Ganguly. The fun club reports to him directly. “We also plan frequent meetings, which are very informal and are named on various themes. For instance, one of the recent meetings was called dhamaka. “The average age of employees at the company is 25 years and everyone is free to interact with the top management. The advantage of having a young team is that everyone is fun-loving and flexible,” he says.

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