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Aspiring board members face more accountability

The Enron debacle has made board members of most companies wary. They now fear the risk of damaging their reputation and becoming the target of a shareholder suit, reports Carol Hymowitz

Landing a directorship at a powerful public company is an impressive accomplishment. Outside board members earn hefty cash and equity awards, and get to rub shoulders with other successful and prominent people.

Often, it is the relationships among board members that attract new members. Many join boards “for the networks they can build and the learning they can bring back to their own companies,” says Russell Reynolds, chairman and chief executive officer of the Directorship Search Group in Greenwich, US.

The scandal at Enron, however, is forcing directors to switch their focus from how boards might serve them to how they must serve shareholders. Anyone considering taking a seat now must ask themselves whether they are up to a serious task—and will be accountable if things go awry.

“Directors at a lot of companies are spooked, and are asking themselves if they really know the business of the company whose board they sit on,” says Reynolds. For every individual who currently accepts a directorship at a major company, five turn it down, says Dennis Carey, vice chairman of Spencer Stuart, Chicago, who recruits directors. The main reason: lack of time. “Chief executives make the best directors because they know business and how to deal strategically, but many are ‘boarded up’ or have date conflicts or have been told by their own board not to spend time away from their company,” he says.

Now add to that list the growing fears about the risk of damaging one’s reputation and becoming the target of a shareholder suit.

Recently, Peter G Peterson, chairman of Blackstone Group, a private investment bank in New York, resigned from the board of ImClone, a biotechnology company whose stock price plummeted after the FDA rejected its

cancer-drug application. ImClone now faces inquiries by the Securities and Exchange Commission and the Justice Department, as well as a congressional investigation and a rash of shareholder suits over whether it misled investors about prospects for the drug.

Peterson served on ImClone’s board for just three months. While he declined to comment on his reasons for resigning, it’s clear that ImClone directors are being heavily scrutinised.

Enron’s board contends it was kept in the dark by management and by Arthur Andersen—Enron’s longtime auditors until dismissed recently—and didn’t learn about the company’s troublesome accounting until October. But according to a report by outside attorneys, directors on at least two occasions waived Enron’s ethical code of conduct to approve partnerships between Enron and its chief financial officer. Those partnerships kept significant debt off Enron’s books and masked actual company finances.

The board approved the partnerships and apparently didn’t question their use, says Roger Raber, president and chief executive officer of the National Association of Corporate Directors. Nor, apparently, did it invite proposals from other auditors who might have served Enron better than Andersen.

Directors who serve on a board’s audit committee are expected to do that every three to five years, Raber says. “When the board approved these partnerships, it imposed on the management a whole series of controls,” says W Neil Eggleston, counsel for Enron’s outside directors and a partner at Howrey Simon Arnold & White, Washington.

It takes persistence and boldness to seek explanations at board meetings. “I ask dumb questions, which are the questions I think we should ask,” says a director of three Fortune 1000 companies who didn’t want to be named. Once, she said, she was presented with financial material she didn’t understand and felt uncomfortable about. “I didn’t think enough analysis had been done on the numbers. I said ‘I can’t vote on this,’ “ she says.

As a result, “I think some people see me as scrappy or difficult,” she adds. Busy directors often want to get through board meetings as quickly as possible and discourage discussion.

In the post-Enron environment, however, “there is a new mantra on boards to ask, ask, ask,” she says. This will require directors willing to spend more time at meetings and on preparing for them. It also will require companies to select directors who don’t already serve on so many other boards that they won’t have the time to adequately monitor management. More than famous personalities, companies need directors “who are competent to ask financial and business questions,” says Raber.

More attention also must be paid to a board’s independence to avoid the conflict-of-interest questions surrounding several Enron directors. Enron director John Wakeham, for example, a member of the British House of Lords, also served as a paid consultant to Enron. Other directors were employed at nonprofit organisations that received charitable donations from Enron.

Directors have to hold themselves accountable and not just do what the chief executive officer wants, says Reynolds. “There’s a difference between being a self-righteous jerk who questions everything,” he says, “and having the intelligence and integrity to stop the music when it gets too loud.”

—-www.careerjournal.com

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